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comScore (SCOR) Reports Increase in e-Commerce for 2009 Holiday Season (AMZN, WMT, EBAY, BBY, More)

December 30, 2009 11:14 AM EST
comScore, Inc. (NASDAQ: SCOR) released their report on e-Commerce for the 2009 Holiday Shopping Season today.

The season begins on November 1 and ends on Christmas Day (December 25th). The firm estimates that $27 billion was spent online, representing an increase of 5% Y/Y. From Black Friday (the day after Thanksgiving) through Christmas Eve, and accounting for an extra shopping day in 2009, sales still increased by 3.5% Y/Y. Black Friday (November 27, 2009) saw an increase of 11% over 2008. Though the last shopping weekend of the season (December 19 - 20) saw a winter storm in key shopping regions, the weekend ended up 13% over 2008.

Stocks to watch on the data include:
  • Amazon.com (NASDAQ: AMZN);

  • Best Buy (NYSE: BBY);

  • Wal-Mart (NYSE: WMT);

  • Barnes & Noble (NYSE: BKS);

  • eBay (NASDAQ: EBAY);

  • PC Mall (NASDAQ: MALL); and

  • Overstock.com (NASDAQ: OSTK).

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