JPMorgan Chase (JPM) Targets Affluent Market With 'Sapphire' Card

JPMorgan Chase (NYSE: JPM) announced the launch of next generation rewards card designed for the affluent market, named the Chase Sapphire. Chase Sapphire targets the top 15% of U.S. households.

The Sapphire card comes with premium travel services, premium cardmember services, a rewards program and no preset spending limit, among others things.

The Sapphire card is in direct competition with American Express (NYSE: AXP), which dominates the affluent credit card market.

You May Also Be Interested In

• Winnebago Industries extends $350M credit facility to 2031
• Roots Corporation to go private in C$4.10-per-share deal with Marquee Brands
• Hilton Grand Vacations approves new $600M share repurchase plan