Yahoo! (YHOO) Launches Newsroom App for iOS, Android

October 4, 2016 9:03 AM EDT

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Yahoo! (Nasdaq: YHOO) posted the following to its Tumblr blog on Tuesday:

Connecting with others who share your passion for social issues, favorite sports teams, celebrity gossip or having a healthy debate about politics is often a fragmented experience. Most people switch between passively discovering news from their friends and reading hard-hitting news without any interaction.

More than 300 million people come to Yahoo every month and share their voice and opinions on important news stories, creating a vibrant community around issues that impact the world. It is a very common and predictable cycle: read, watch, react and repeat. But we knew we could do more to elevate these conversations and empower our passionate community. That’s why we’re launching Yahoo Newsroom for iOS and Android.


Following our efforts to reimagine our Homepage and Yahoo app updates in January, the all-new Yahoo Newsroom makes it easier to discover content relevant to you, and to participate in conversations around issues you are passionate about. Simply hit the explore tab to find a range of topics, which we call “Vibes.” As you select “Vibes” to follow, your newsfeed will adjust to include the stories and conversations that matter most to you. The more “Vibes” you follow and stories you engage with, the more the content will be tailored to your interests.


What’s exciting about this experience is that it empowers our community of hundreds of millions of global users to participate in and help shape the conversation. You can now post articles from around the web – with your reactions – directly into specific “Vibes” to spark a discussion. Yahoo’s personalization technology ensures that people who share your interests will see your posts and be prompted to join the conversation.


Yahoo has long been a world-class leader in developing algorithms to find and deliver news tailored specifically for you. With Newsroom, we’ve combined this best-in-class content from Yahoo and around the web with community empowerment: the platform that enables you to speak your mind, free from social pressure and engage in open discussion around what you see.


We know great things happen when we empower our communities. Tumblr, Finance, Fantasy Sports and Polyvore are all evidence of that, and now we’re bringing that voice to a new experience anchored in news. We can’t wait to hear what you think, so please, share your ideas and feedback. Download the Yahoo Newsroom app from the App Store and Google Play Store.

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