HEELYS (NASDAQ:HLYS)

View All ReportsStreetInsider.com Reports on HLYS

Nov 12, 2009 04:38 PM Heelys (HLYS) Swings to Q3 Loss

Sep 14, 2009 11:52 AM Heelys (HLYS) Sees Upside Action

Aug 13, 2009 04:24 PM Heely's (HLYS) Reports Q2 Loss of $0.06

Jul 14, 2009 05:49 PM Heelys (HLYS) Announces New President/CEO

Jul 14, 2009 05:48 PM Heelys (HLYS) Appoints Tom Hansen as President/CEO

StreetInsider Reports on HLYS by Category

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• Mergers and Acquisitions
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View All BlogsBlogs on HLYS

Feb 2, 2010 04:36 AM Net-Net Stocks: Quarterly Watchlist

Jan 14, 2010 04:11 AM Stocks Priced Below Net Cash

Dec 28, 2009 03:18 AM 22 Cheap Stocks from Value Screens

Dec 14, 2009 04:12 AM 8 Cheap Stocks Trading Below Net Net Working Capital

May 11, 2009 05:20 AM Sifting Through 100 Companies That Passed the Deep Value Screen

View All FilingsSEC Filings on HLYS

Jan 29, 2010 02:07PM Form 4 Heelys, Inc. For: Jan 27 Filed by: Adams Roger Ralph

Jan 28, 2010 12:50PM Form SC 13G/A Heelys, Inc. Filed by: Adams Roger Ralph

Jan 15, 2010 04:16PM Form 4 Heelys, Inc. For: Jan 13 Filed by: Adams Roger Ralph

Jan 13, 2010 05:01PM Form 4 Heelys, Inc. For: Jan 11 Filed by: Adams Roger Ralph

Jan 11, 2010 02:37PM Form 4 Heelys, Inc. For: Jan 07 Filed by: Adams Roger Ralph

View All Comments Comments on recent HLYS articles

Thor
on Jan 2, 2009
at 03:04 PM Despite Lehman failure... Hats off to the Wall Street gurus who pulled off deals despite the carnage for example Teva's successful takeover of Barr was represented by Lehman until the venerable finance house went belly up. Nevertheless the deal close on time.
Article: Top 15 For 2008 (No. 14): M&A Wreckage

PC
on Mar 6, 2008
at 01:37 PM Caveat emptor. Some good points are made here. Financials look to be solid, stock appears oversold. But be careful not to be too quick to buy into the dip, and do not underestimate the dire lack of investor confidence we're seeing in the markets today. Even financially solid companies that produce blistering earnings results (see AAPL) can see precipitous drops in share price if the company outlook is grim (or even modestly revised). Consumer goods companies do not historically trend upward in a bear market (especially when a recession is on the horizon and consumer spending, which drives 2/3 of the economy, is dwindling). I don't hold CROX in my portfolio, but for all of you CROX bulls out there be wary of the promise for short term gains. I don't think you'll see them. If you're outlook is longer term, the question you have to ask yourself is "Is CROX a crock, or does it boast a competitive edge that will lead to sustainable growth (to DT's point)?" Personally, I would never buy a pair of their shoes. They're ugly.
Article: Could Heely's Soft Earnings Be a Sell Signal for Crocs? (CROX)

Tim
on Mar 6, 2008
at 11:47 AM Very funny Investors ran this stock up last year to $75 because Crocs kept killing estimates.....so growth has slowed a bit and the stock is down to $19. I find it funny that everyone keeps comparing it to Heelys. They are complete opposite companies. Heelys sells rollerskate shoes....I don't see many older people skating through the malls near me but I do see people actually wearing their crocs to the malls. Bottom line....this companies growth has slowed a bit but i think that with summer just ahead, Crox trading at a PEG of .4....you have to give it a serious look here. The stock is still growing at a nice clip yet you are only paying 10 times earnings.....Whats not to like!!
Article: Could Heely's Soft Earnings Be a Sell Signal for Crocs? (CROX)

DT
on Mar 6, 2008
at 10:04 AM power of brands Jay Dee is absolutely right- two different companies with very different portfolios and growth strategies. We all have ample exposure to the guiding financial metrics but the only buzz as of late on the actual PRODUCT has been best guesses on a possible fad. I've built my career in brand management, let me tell you- at the end of the day brand-focused companies are driven by brand strength. Heelys' brand is built upon a roller heel shoe. Absolutely screams fad and paints their brand equity/positioning into a niche: one-time wonder hit with kids. Crocs got it right- they came to market with a differentiated style of fashion, great comfort, and a technical point of superiority. If Crocs stayed content there they might be facing problems; instead they've built an innovation pipeline against their base product (great success with designs across seasons, sponsorships, and customizations) and is now taking their ownable brand equity/points of difference and laddering into new categories (e.g. You by Crocs). And that's just in the US- they're applying the same formulas abroad where they'll absolutely tear it up (case in point: read on their 5 year sponsorship with AVP). Let the sheep bail on the stock based on surface level speculations. Take a deeper look at this company's strategy and projected earnings and this is a gold mine. I'm thrilled others are bailing right now- makes it easier for me to 2x my investment in the next 3-6 months.
Article: Could Heely's Soft Earnings Be a Sell Signal for Crocs? (CROX)

jay dee
on Mar 6, 2008
at 09:10 AM grammar and almost as absurd as my two "have to do"s below.
Article: Could Heely's Soft Earnings Be a Sell Signal for Crocs? (CROX)

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