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Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail Surge, Reports IBM
ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ -- According to IBM (NYSE: IBM), US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day. This increase set the stage for 20.7 percent growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. This data is the result of cloud-based analytics findings from IBM.Â
(Photo:Â http://photos.prnewswire.com/prnh/20121124/NY18067 )(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )
As part of IBM's Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following trends as of 12:00 am PST:
Consumer Spending Increases: Online sales on Thanksgiving grew by 17.4 percent followed by Black Friday where... More
