Apple (AAPL) Running Special Promotion for Students; What Does it Mean?

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Apple Inc. (NASDAQ: AAPL) Delayed: 310.03 --0 (-0%)
Previous Close $310.03    52 Week High $119.92 
Open $310.03    52 Week Low $89.47 
Day High $310.03    P/E 7.68 
Day Low $310.03    EPS $40.37 
Volume 240,307