RIM (RIMM) Aims to Cover Entire Smartphone Spectrum with BB10 in 2013 (AAPL) (NOK)
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When it comes to bases, you want to cover all of them.
No one knows this better than Research In Motion (Nasdaq: RIMM). According to the company's Marrketing Chief Frank Boulben, RIM will launch not two, but six smartphones running BlackBerry 10 in 2013. The devices will span ranges from high-end to low-end markets.
Though having a solid, enterprise-worthy offering is important, it is also key for RIM to keep-on attacking the emerging market scene. Apple (nasdaq: AAPL) is been said to be working on a low-cost device and Nokia (NYSE: NOK) has had a solid presence in emerging markets for a while, though that could change in 2013.
RIM shares ended 3.5 percent lower Wednesday, possible also becuase of the lower-end iPhone news.
No one knows this better than Research In Motion (Nasdaq: RIMM). According to the company's Marrketing Chief Frank Boulben, RIM will launch not two, but six smartphones running BlackBerry 10 in 2013. The devices will span ranges from high-end to low-end markets.
Though having a solid, enterprise-worthy offering is important, it is also key for RIM to keep-on attacking the emerging market scene. Apple (nasdaq: AAPL) is been said to be working on a low-cost device and Nokia (NYSE: NOK) has had a solid presence in emerging markets for a while, though that could change in 2013.
RIM shares ended 3.5 percent lower Wednesday, possible also becuase of the lower-end iPhone news.
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