DIRECTV (DTV) to Start Carrying Disney (DIS) Junior Programming; Will Be 24-Hour Channel
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DIRECTV (Nasdaq: DTV) and Disney (NYSE: DIS) have reached a new agreement to add Disney Junior, a 24-hour channel expressly for kids age 2-7 and their parents/caregivers, to DIRECTV’s programming lineup beginning tomorrow on channel 289. Disney Junior launched in 2011 as a daytime programming block on Disney Channel and expanded to a 24/7 channel in 2012. It is one of the most sought after channels by DIRECTV customers and will be permanently added to their programming options as a basic channel.
Disney Junior's animated and live action programming blends Disney's unparalleled storytelling and beloved characters with learning components, including early math and language skills, as well as healthy eating and lifestyles, with an emphasis on social and emotional development. The original series include “Jake and the Never Land Pirates,” “Doc McStuffins,” “Mickey Mouse Clubhouse,” “A Poem Is…,” “Handy Manny,” “Little Einsteins” and “Special Agent Oso.” Disney Junior also airs Walt Disney Studios’ and Pixar’s classic and contemporary animated films, as well as Disney’s many non-theatrical sequels so popular with children and parents.
Disney Junior's animated and live action programming blends Disney's unparalleled storytelling and beloved characters with learning components, including early math and language skills, as well as healthy eating and lifestyles, with an emphasis on social and emotional development. The original series include “Jake and the Never Land Pirates,” “Doc McStuffins,” “Mickey Mouse Clubhouse,” “A Poem Is…,” “Handy Manny,” “Little Einsteins” and “Special Agent Oso.” Disney Junior also airs Walt Disney Studios’ and Pixar’s classic and contemporary animated films, as well as Disney’s many non-theatrical sequels so popular with children and parents.
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