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Netflix (NFLX) Dismissed by Cable Giant in Negotiations

March 9, 2012 8:23 AM EST
Netflix (Nasdaq: NFLX) shares are indicated for a lower open Friday following reports the company has been denied an agreement by at least one giant cable operator.

The NY Times is reporting Comcast (Nasdaq: CMCSA) has declined to include Netflix on its Xfinity TV service in any shape or form, whether on-demand or through a billing partnership.

Earlier in the week it was reported Netflix was negotiating with operators about possible partnerships. Without Comcast on its side, who knows how much further Netflix's reach can extend.

Comcast's Xfinity already offers a Netflix-like service to its customers with its Streampix service. Streampix, which can be streamed on both home and mobile devices, has about 75,000 TV shows and movies available for Comcast's 22.3 million Xfinity subs.

Other companies that have similar services include Dish Network (Nasdaq: DISH) and Blockbuster, while Verizon (NYSE: VZ) recently teamed-up with Coinstar (Nasdaq: CSTR) for its FiOS setup.

Netflix shares last traded at $107.70, down about 0.3 percent for the session.


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