Maxim Group Maintains a 'Buy' on Barnes & Noble (BKS); Which Market is NOOK Really Going After – eBooks or Video?

Maxim Group maintains a 'Buy' on Barnes & Noble (NYSE: BKS) price target of $20.00.

Analyst, John Tinker, said, "It is possible that NOOK could win the exclusive streaming rights to Disney (NYSE; DIS)(NotRated) and Sony (NYSE: SNE)(NR) theatrical movies via Liberty Media’s (Nasdaq: LMCA)(Buy – PT $104) Starz. The event could be similar to Netflix (Nasdaq: NFLX)(NR) benefitting two years ago, before industry players realized how valuable streaming rights were and could be a game changer for the NOOK."

"There is industry speculation that Starz is in discussions with both Amazon (Nasdaq: AMZN)(NR) and Barnes & Noble. Currently, Amazon offers all of its prime customers “free” streaming access to select movies and TV shows. In addition, AMZN continues to attack Apple’s (Nasdaq: AAPL)(NR) iPad market by pushing Kindle Fire with bundled features such as access to movies and TV shows via AMZN prime and cloud storage facilities...We would not be surprised if LMCA uses this game-changing asset as part of the ongoing recapitalization of BKS as they search for a new partner to help finance their transition into a subscriber-driven business via repeat eBook sales on the NOOK."

For an analyst ratings summary and ratings history on Barnes & Noble click here. For more ratings news on Barnes & Noble click here.

Shares of Barnes & Noble closed at $13.36 yesterday.

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