Wells Fargo Starts WebMD Health Corp. (WBMD) at Outperform; Possesses Formidable Assets

Wells Fargo initiates coverage on WebMD Health Corp. (NASDAQ: WBMD) with an Outperform. PT range $36-$37.

Wells analyst says, "In conjunction with our launch of the Small & Mid-Cap Digital Media sector, we are also initiating coverage of AOL (NYSE: AOL), Velti (Nasdaq: VELT), IAC/Interactive (Nasdaq: IACI), ValueClick (Nasdaq: VCLK), and Demand Media (NYSE: DMD). We assign the sector an Overweight rating as we believe strong growth opportunities remain for companies that are well positioned to capture continuing migration of traditional media dollars to online channels. While we view the sector favorably, we are selective with our picks based on strategic positioning, recognizing that competition for online advertising spending remains fierce and the structural landscape is evolving rapidly."

"We believe WebMD possesses formidable assets: a highly valued brand, significant audience scale of both consumers and physicians, high-quality content, organic instead of paid traffic sources, and a rich array of advertising formats and capabilities. We believe the company will remain a leading destination for pharmaceutical marketers targeting both consumers and healthcare professionals, and that the company is well positioned to address non-endemic advertisers seeking brand-safe, high-quality content."

For more ratings news on WebMD Health Corp. click here and for the rating history of WebMD Health Corp. click here.

Shares of WebMD Health Corp. closed at $30.95 yesterday.

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