Netflix (NFLX) Gets New Rival with Cablevision (CVC) iPad App
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Cablevision Systems Corp. (NYSE: CVC) announced Monday that it has launch Optimum App, a service for the Apple (NASDAQ: AAPL) iPad, which will allow customers access to hundreds of channels and on demand video.
The service is seen as a direct competitor to Netflix (NASDAQ: NFLX), which is being combated from all sides these days.
The move by Cablevision comes just two weeks after Time Warner Cable (NYSE: TWC) introduced its own app for the iPad, and is seen as a move to stop cable customers from cutting the cord and relying on services like Netflix for media content.
"This application allows the iPad to function as a television, delivering the full richness and diversity of our cable television service to a display device in the home," said Tom Rutledge, Cablevision's chief operating officer. "It gives our customers the additional flexibility and convenience of watching television throughout the home, in places where set-top boxes might not be ideal or even practical, like the kitchen, bathroom or work room."
The company said that it plans to issue similar apps to other devices in the future, which will likely include those running Google's (NASDAQ: GOOG) Android.
Shares of Cablevision are up 24 cents to $34.90 in midday market movement on Monday, while Netflix is up 1.45 percent to $245.68.
The service is seen as a direct competitor to Netflix (NASDAQ: NFLX), which is being combated from all sides these days.
The move by Cablevision comes just two weeks after Time Warner Cable (NYSE: TWC) introduced its own app for the iPad, and is seen as a move to stop cable customers from cutting the cord and relying on services like Netflix for media content.
"This application allows the iPad to function as a television, delivering the full richness and diversity of our cable television service to a display device in the home," said Tom Rutledge, Cablevision's chief operating officer. "It gives our customers the additional flexibility and convenience of watching television throughout the home, in places where set-top boxes might not be ideal or even practical, like the kitchen, bathroom or work room."
The company said that it plans to issue similar apps to other devices in the future, which will likely include those running Google's (NASDAQ: GOOG) Android.
Shares of Cablevision are up 24 cents to $34.90 in midday market movement on Monday, while Netflix is up 1.45 percent to $245.68.
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