Apple Remains Top U.S. Smartphone OEM, Android Top Platform in Sept. - comScore (SCOR)

comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share192.4 million people in the U.S. owned smartphones (77.4 percent mobile market penetration) during the three months ending in September. Apple ranked as the top OEM with 43.6 percent of U.S. smartphone subscribers. Samsung ranked second with 27.6 percent market share, followed by LG with 9.4 percent (up 1.1 percentage points from June), Motorola with 4.8 percent and HTC with 3.3 percent.

Smartphone Platform Market Share Android ranked as the top smartphone platform in September with 52.3 percent market share (up 0.7 percentage points from June), followed by Apple with 43.6 percent, Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.

Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by YouTube (61 percent), Facebook Messenger (60.9 percent) and Google Play (52.2 percent).

* "Apple Music," as it appears in comScore's monthly reporting since July, is the same measured entity as the previously named "iTunes Radio/iCloud" that has been reported in past months' mobile rankings. This entity, now under the new name, is referring to Apple's native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users' personally downloaded music libraries.

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