Ford (F) Will Add More Buttons, Knobs to Next-Gen MyFord Touch System
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When consumers complain, Ford (NYSE: F) listens.
The WSJ reports Monday that Ford is planning to add in more buttons and knobs to its MyFord Touch platform. The system received complaints when it was introduced a few years back, with many reports calling the system difficult to use. MyFord Touch runs on touch-based and voice activated controls.
It wasn't made clear what model year would see the upgraded controls. Ford announced today that 80 percent of its customers purchase a vehicle with Sync or MyFord Touch system.
The MyFord Touch and Sync were developed in collaboration with Microsoft (Nasdaq: MSFT). Ford is up 1.9 percent Monday afternoon.
The WSJ reports Monday that Ford is planning to add in more buttons and knobs to its MyFord Touch platform. The system received complaints when it was introduced a few years back, with many reports calling the system difficult to use. MyFord Touch runs on touch-based and voice activated controls.
It wasn't made clear what model year would see the upgraded controls. Ford announced today that 80 percent of its customers purchase a vehicle with Sync or MyFord Touch system.
The MyFord Touch and Sync were developed in collaboration with Microsoft (Nasdaq: MSFT). Ford is up 1.9 percent Monday afternoon.
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