'Now You See Me'; JCPenney (JCP) to Tighten-Up Employee Dress Code in Sales-Boost Effort
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If you want to purchase something from a retailer, it usually helps to know where associates are stationed or where to go to make your purchases. That's something that hasn't been prevalent at JCPenney (NYSE: JCP) over the last year or so. But, all that is about to change.
Moving away from a laissez-faire system of letting employees wear whatever they want, JCPenney's new CEO Mike Ullman will be requiring employees to sport a red lanyard before the start of back-to-school shopping this year. Additionally, the executive may also tighten up its relaxed dress code implemented by Ron Johnson, which basically allows employes to wear whatever they want.
Johnson also implemented a system where employees could use handheld devices to ring-up purchases. Despite having more places within a store to complete transactions, many customers felt like they were being alienated when shopping at JCPenney. Most didn't trust WiFi as a secure method give its still a rare thing to see at most retailers. Many also balked at the idea of handing over a credit card to someone dressed in plain street clothes.
Ullman plans to supply about 2,300 rolling carts which will be placed in the busiest areas of JCPenney stores. The carts will provide an area for employees to fold clothes, while some might be equipped with a cash register. Employees with a mobile check-out device will also have a grey holster for the handset.
Back-to-school shopping accounts for about 12 percent of JCPenney sales. Shares are indicated higher in early trading.
Moving away from a laissez-faire system of letting employees wear whatever they want, JCPenney's new CEO Mike Ullman will be requiring employees to sport a red lanyard before the start of back-to-school shopping this year. Additionally, the executive may also tighten up its relaxed dress code implemented by Ron Johnson, which basically allows employes to wear whatever they want.
Johnson also implemented a system where employees could use handheld devices to ring-up purchases. Despite having more places within a store to complete transactions, many customers felt like they were being alienated when shopping at JCPenney. Most didn't trust WiFi as a secure method give its still a rare thing to see at most retailers. Many also balked at the idea of handing over a credit card to someone dressed in plain street clothes.
Ullman plans to supply about 2,300 rolling carts which will be placed in the busiest areas of JCPenney stores. The carts will provide an area for employees to fold clothes, while some might be equipped with a cash register. Employees with a mobile check-out device will also have a grey holster for the handset.
Back-to-school shopping accounts for about 12 percent of JCPenney sales. Shares are indicated higher in early trading.
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