Apple (AAPL) Washes Hands Clean of Google (GOOG) With Latest iOS Version
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With its debut of iOS 7 today, Apple (Nasdaq: AAPL) may have finally completed its mission to separate itself from Google (Nasdaq: GOOG).
Apple said that Siri, the voice-activated software within iOS 7, will offer "[Microsoft (Nasdaq: MSFT)] Bing web search within the app and the ability to change device settings and play back voicemail."
With the last update, Apple omitted using Google Maps with the operating system, causing somewhat of a ca strophe when iPhone 5 buyers reported sub par performance with the app. CEO Tim Cook ended up issuing an apology and Google debuted its own iOS Google Maps app earlier this year.
Now, Apple is eschewing the number one search engine in the U.S. for Microsoft's Bing, which has been gaining market share and powers Yahoo! (Nasdaq: YHOO) search results. Will Apple renege on this decision down the line?
Shares of Apple are down 0.5 percent following conclusion of its WWDC 2013 keynote today.
Apple said that Siri, the voice-activated software within iOS 7, will offer "[Microsoft (Nasdaq: MSFT)] Bing web search within the app and the ability to change device settings and play back voicemail."
With the last update, Apple omitted using Google Maps with the operating system, causing somewhat of a ca strophe when iPhone 5 buyers reported sub par performance with the app. CEO Tim Cook ended up issuing an apology and Google debuted its own iOS Google Maps app earlier this year.
Now, Apple is eschewing the number one search engine in the U.S. for Microsoft's Bing, which has been gaining market share and powers Yahoo! (Nasdaq: YHOO) search results. Will Apple renege on this decision down the line?
Shares of Apple are down 0.5 percent following conclusion of its WWDC 2013 keynote today.
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