China Q1 Online Ad Revs Grow 28% Y/Y Led by Keyword Search (BIDU) (SOHU)
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Online advertising is seeing mixed growth, but is still a formidable powerhouse.
According to data compiled by Analysys International, quarter-over-quarter online revenue fell 14.5 percent to 18 billion yuan (about $2.89 billion) in Q1, but grew 28 percent from the same period last year.
Leading the charge was search powerhouse Baidu (Nasdaq: BIDU) with 31.8 percent of the total market share. Next was Taobao at 15.5 percent, Google (Nasdaq: GOOG) China at 5.8 percent, Tencent with 4.7 percent, and Sohu.com (Nasdaq: SOHU) rounding out the top five with 4.4 percent.
Other notables in the top 10 include Sina (Nasdaq: SINA) with 3.2 percent market share and Qihoo 360 (NYSE: QIHU) at 2.4 percent.
Analysys said keyword search accounted for 40.4 percent of ad revs, brands images and text at 25.1 percent, video with 19.7 percent, and email at just 0.9 percent.
According to data compiled by Analysys International, quarter-over-quarter online revenue fell 14.5 percent to 18 billion yuan (about $2.89 billion) in Q1, but grew 28 percent from the same period last year.
Leading the charge was search powerhouse Baidu (Nasdaq: BIDU) with 31.8 percent of the total market share. Next was Taobao at 15.5 percent, Google (Nasdaq: GOOG) China at 5.8 percent, Tencent with 4.7 percent, and Sohu.com (Nasdaq: SOHU) rounding out the top five with 4.4 percent.
Other notables in the top 10 include Sina (Nasdaq: SINA) with 3.2 percent market share and Qihoo 360 (NYSE: QIHU) at 2.4 percent.
Analysys said keyword search accounted for 40.4 percent of ad revs, brands images and text at 25.1 percent, video with 19.7 percent, and email at just 0.9 percent.
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