Kraft (KRFT) to Cut Gevalia Retail Prices, But on Bagged Coffee Only (GMCR)
Tweet
Share
E-mail
Get Alerts KRFT Hot Sheet
Join SI Premium – FREE
Green Mountain Coffee Roasters (Nasdaq: GMCR) was spared a little bit of pain Friday.
With its quarterly conference call, Kraft Foods (Nasdaq: KRFT) announced that it would trim Gevalia retail prices on bagged coffee by about 6 percent, with the change taking effect on May 6th. Not included in the price move were Gevalia Single Serve Cups, Gevalia e-commerce SKUs and Tassimo Gevalia T Discs, Kraft noted.
Given the recent price cuts in the industry, even from Starbucks, Green Mountain will still be able to garner a premium on its K-Cups for now. Shares are up over 2 percent on the session.
With its quarterly conference call, Kraft Foods (Nasdaq: KRFT) announced that it would trim Gevalia retail prices on bagged coffee by about 6 percent, with the change taking effect on May 6th. Not included in the price move were Gevalia Single Serve Cups, Gevalia e-commerce SKUs and Tassimo Gevalia T Discs, Kraft noted.
Given the recent price cuts in the industry, even from Starbucks, Green Mountain will still be able to garner a premium on its K-Cups for now. Shares are up over 2 percent on the session.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Walmart (WMT) PT Lowered to $130 at UBS on Investment Narrative's Competing Dynamics
- BMO starts chip stocks coverage: Here are its preferred picks
- Piper Sandler Reiterates Overweight Rating on Patterson-UTI Energy (PTEN)
Create E-mail Alert Related Categories
Insiders' BlogRelated Entities
EarningsSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
