Best Buy (BBY) Will Feature 1400 Samsung Experience Shops
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Success of the Apple (Nasdaq: AAPL) store is well known. In keeping with its thesis to mimic and improve on Apple success, Samsung has plans for its own stores, and according to reports today Samsung is planning to team with Best Buy (NYSE: BBY) to make it happen.
Best Buy will feature 1400 Samsung Experience Shops in its stores beginning this month. By early May, 900 Best Buy stores will feature the Samsung Experience Shop, with the remainder launching by early summer, say reports. The shops will be staffed with dedicated consultants to assist customers.
"Samsung has been delivering the latest innovation across the consumer electronics category for some time," said Dale Sohn, president of Samsung Telecommunications America. "With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics."
"We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories," said Shawn Score, head of U.S. Retail for Best Buy.
Best Buy will feature 1400 Samsung Experience Shops in its stores beginning this month. By early May, 900 Best Buy stores will feature the Samsung Experience Shop, with the remainder launching by early summer, say reports. The shops will be staffed with dedicated consultants to assist customers.
"Samsung has been delivering the latest innovation across the consumer electronics category for some time," said Dale Sohn, president of Samsung Telecommunications America. "With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics."
"We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories," said Shawn Score, head of U.S. Retail for Best Buy.
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