CBS (CBS), Turner (TWX) See Highlest NCAA Tournament Ratings in 20 Years
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CBS Corp (NYSE: CBS) and Time Warner (NYSE: TWX) are lower on the session Monday amid solid ratings for its NCAA Mens Basketball tournament over the weekend.
The AP reports that third-round games on CBS, TNT, TBS, and truTV broadcast Sunday drew in a 7.6 average household rating and 15 share of households with TVs in use at that time, the highest level since 1993. CBS said it was a 19 percent gain in viewership over last year.
Turner and CBS signed a 10-year, $10.4 billion broadcast deal for all games of the NCAA tournament in 2010.
Shares of CBS are down 0.8 percent while Time Warner is off about 0.5 percent.
The AP reports that third-round games on CBS, TNT, TBS, and truTV broadcast Sunday drew in a 7.6 average household rating and 15 share of households with TVs in use at that time, the highest level since 1993. CBS said it was a 19 percent gain in viewership over last year.
Turner and CBS signed a 10-year, $10.4 billion broadcast deal for all games of the NCAA tournament in 2010.
Shares of CBS are down 0.8 percent while Time Warner is off about 0.5 percent.
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