Apple (AAPL) Mobile OS Market Share Slips in U.S. as Android (GOOG) Gains
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According to data from NetMarketshare, Apple (Nasdaq: AAPL) iOS is largely a force to be reckoned with when it comes to market share in the U.S. But, that dominance is slowly waning.
Latest data for mobile operating system usage on smartphones and tablets points to Apple holding a 54.91 percent share of the U.S. market through February 2013. That compares with 25.65 percent for Google (Nasdaq: GOOG) Android, 12.38 for Orcale's (Nasdaq: ORCL) Java ME, 3.38 percent for Symbian (!), and 1.39 percent for BlackBerry (Nasdaq: BBRY).
For Apple, that market share is down from 60.56 percent in January and a recent peak of 65.94 percent hit last August.
Android has been creeping higher, moving from 19.27 percent market share in April 2012 up to its current level. The largest decline Android saw was from November to December, when its U.S. market share fell from 28.02 percent down to 24.60 percent.
As might be expected, BlackBerry has seen its share ebb from $2.09 percent in May 2012 to its current levels. Notably, BlackBerry's latest smartphone running BB10 isn't available in the U.S. yet.
The "Other" category has seen some gains. We assume that Other includes Microsoft (Nasdaq: MSFT) Windows 8 and Windows Phone-based devices, which have been included on devices from Acer, HTC, Nokia (NYSE: NOK), and others since late in 2012. Market share for Other rose from 1.42 percent last June up to 2.29 percent with the latest reading, easily outpacing BlackBerry.
Again, all data can be taken with a grain of salt given the different ways each firm collects the information. Still, it's a telling sign given how markets have been reacting to the biggies like Apple and Google recently. While Apple has been stagnant, Google has seen shares rise above the $800 level (though its market cap is still dwarfed by Apple).
Shares of Apple, Nokia, Microsoft, and BlackBerry are lower Friday while Google is higher.
Latest data for mobile operating system usage on smartphones and tablets points to Apple holding a 54.91 percent share of the U.S. market through February 2013. That compares with 25.65 percent for Google (Nasdaq: GOOG) Android, 12.38 for Orcale's (Nasdaq: ORCL) Java ME, 3.38 percent for Symbian (!), and 1.39 percent for BlackBerry (Nasdaq: BBRY).
For Apple, that market share is down from 60.56 percent in January and a recent peak of 65.94 percent hit last August.
Android has been creeping higher, moving from 19.27 percent market share in April 2012 up to its current level. The largest decline Android saw was from November to December, when its U.S. market share fell from 28.02 percent down to 24.60 percent.
As might be expected, BlackBerry has seen its share ebb from $2.09 percent in May 2012 to its current levels. Notably, BlackBerry's latest smartphone running BB10 isn't available in the U.S. yet.
The "Other" category has seen some gains. We assume that Other includes Microsoft (Nasdaq: MSFT) Windows 8 and Windows Phone-based devices, which have been included on devices from Acer, HTC, Nokia (NYSE: NOK), and others since late in 2012. Market share for Other rose from 1.42 percent last June up to 2.29 percent with the latest reading, easily outpacing BlackBerry.
Again, all data can be taken with a grain of salt given the different ways each firm collects the information. Still, it's a telling sign given how markets have been reacting to the biggies like Apple and Google recently. While Apple has been stagnant, Google has seen shares rise above the $800 level (though its market cap is still dwarfed by Apple).
Shares of Apple, Nokia, Microsoft, and BlackBerry are lower Friday while Google is higher.
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