RIM (RIMM) Plans BB10 Ad on World's Largest Stage: the Super Bowl

January 25, 2013 4:30 PM EST
Research In Motion (Nasdaq: RIMM) might get a little more exposure come February.

Today, RIM affirmed that its new BlackBerry 10 operating system would be featured in a commercial during Super Bowl XXLVII. The 30-second ad will run pre- and post-game, as well as being on the company website, and have digital and social activities.

RIM is expected to officially launch BB10 on January 30th. Shares have ramped over the last few months on anticipation, though the stock dipped about 1.1 percent Friday.


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