Facebook (FB) Hunkers Down on Apps That Try and Cut Out Facebook
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Facebook (Nasdaq: FB) is trading strong Friday as it implements new measures to "tweak" its social graph.
Reports out today had Facebook cutting off Twitter's new Vine video sharing services as well as Yandex's (Nasdaq: YNDX) Wonder platform. Though the two were cutoff, Facebook averred that the "“the vast majority of developers building social apps and games" will not be affected. Facebook still wants users to be able to login to other apps and create personalized social experiences, but won't allow companies that "either replicate our functionality or bootstrap their growth in a way that creates little value for people on Facebook, such as not providing users an easy way to share back to Facebook."
Specifically, Facebook updated its Features and Functionality section, with point 10 now reading:
"Reciprocity and Replicating core functionality: (a) Reciprocity: Facebook Platform enables developers to build personalized, social experiences via the Graph API and related APIs. If you use any Facebook APIs to build personalized or social experiences, you must also enable people to easily share their experiences back with people on Facebook. (b) Replicating core functionality: You may not use Facebook Platform to promote, or to export user data to, a product or service that replicates a core Facebook product or service without our permission."
So, if you are a developer wanting to have users login to your app via Facebook, but don't make it easy for the user to share on Facebook, then you will most likely see your privileges pulled.
Facebook is up 1.5 percent late Friday.
Reports out today had Facebook cutting off Twitter's new Vine video sharing services as well as Yandex's (Nasdaq: YNDX) Wonder platform. Though the two were cutoff, Facebook averred that the "“the vast majority of developers building social apps and games" will not be affected. Facebook still wants users to be able to login to other apps and create personalized social experiences, but won't allow companies that "either replicate our functionality or bootstrap their growth in a way that creates little value for people on Facebook, such as not providing users an easy way to share back to Facebook."
Specifically, Facebook updated its Features and Functionality section, with point 10 now reading:
"Reciprocity and Replicating core functionality: (a) Reciprocity: Facebook Platform enables developers to build personalized, social experiences via the Graph API and related APIs. If you use any Facebook APIs to build personalized or social experiences, you must also enable people to easily share their experiences back with people on Facebook. (b) Replicating core functionality: You may not use Facebook Platform to promote, or to export user data to, a product or service that replicates a core Facebook product or service without our permission."
So, if you are a developer wanting to have users login to your app via Facebook, but don't make it easy for the user to share on Facebook, then you will most likely see your privileges pulled.
Facebook is up 1.5 percent late Friday.
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