Microsoft (MSFT) Plans WP8 Reference Design in China Expansion Effort (NOK) (AAPL)
Tweet
Share
E-mail
Get Alerts MSFT Hot Sheet
Join SI Premium – FREE
Microsoft (Nasdaq: MSFT) wants for for its Windows Phone platform. Much more.
According to Digitimes, Microsoft is working with Qualcomm (Nasdaq: QCOM) to produce a Windows Phone 8 reference design in an effort to attract more smartphone makers. The goal is to get more entry-level and midrange devices out there running WP8, which will be key for the expansion into China and other emerging markets.
The reference design is expected to drop in the middle of 2013, with smartphones based around the operating system coming out shortly thereafter.
Names like ZTE, Lenovo, and Huawei are already on board for WP8 smartphones.
Two key points from this information:
In any case, Microsoft simply wants to get WP8 into as many has as possible, much like how Google (Nasdaq: GOOG) wants as many people to use Android as possible.
Microsoft and Nokia are lower at the start Friday.
According to Digitimes, Microsoft is working with Qualcomm (Nasdaq: QCOM) to produce a Windows Phone 8 reference design in an effort to attract more smartphone makers. The goal is to get more entry-level and midrange devices out there running WP8, which will be key for the expansion into China and other emerging markets.
The reference design is expected to drop in the middle of 2013, with smartphones based around the operating system coming out shortly thereafter.
Names like ZTE, Lenovo, and Huawei are already on board for WP8 smartphones.
Two key points from this information:
- The news reinforces the need for Apple (Nasdaq: AAPL) to produce a low-cost iPhone, which will likely crimp margins as volume rises. The company should also make one rather quick if it plans to strike while the 'iPhone iron' is still hot; and
- Will Nokia (NYSE: NOK) see a hit as more competitors begin producing low-cost WP8 devices?
In any case, Microsoft simply wants to get WP8 into as many has as possible, much like how Google (Nasdaq: GOOG) wants as many people to use Android as possible.
Microsoft and Nokia are lower at the start Friday.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Microsoft (MSFT) spreader of 2800 contracts of October 455 puts and October 490 calls
- Goldman flags 2 Japanese tech stocks to buy
- Anthropic to update data retention policy for enterprise customers - Bloomberg
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
