Finish Line (FINL) Finishes Finishline.com Refresh; Focuses on Frequenters
Tweet
Share
E-mailGet Alerts FINL Hot Sheet
Join SI Premium – FREE
In its progression to becoming the most relevant omni-channel retailer, The Finish Line, Inc. (NASDAQ: FINL) announced today the re-launch of Finishline.com with an enhanced focus on the customer.
“We’ve simplified the look and feel for customers, while elevating the interactive experience for our premium brands and products,” said Chris Ladd, executive vice president and chief digital officer for Finish Line. “Now when customers land on our site, they’ll see a shopping experience that’s simple, easy to use and puts product and the customer at the center of everything we do. We now have behind-the-scenes technology that provides accessible platforms across an assortment of digital channels from web, to mobile, tablet and in-store.”
Finish Line collaborated with several industry innovators on this re-launch. Big Spaceship, a digital agency dedicated to creating connective experiences, products and platforms, and Demandware, a leading provider of cloud-based commerce solutions, have worked integrally with Finish Line’s digital and IT teams in the research, re-design and implementation of the site.
“We’ve simplified the look and feel for customers, while elevating the interactive experience for our premium brands and products,” said Chris Ladd, executive vice president and chief digital officer for Finish Line. “Now when customers land on our site, they’ll see a shopping experience that’s simple, easy to use and puts product and the customer at the center of everything we do. We now have behind-the-scenes technology that provides accessible platforms across an assortment of digital channels from web, to mobile, tablet and in-store.”
Finish Line collaborated with several industry innovators on this re-launch. Big Spaceship, a digital agency dedicated to creating connective experiences, products and platforms, and Demandware, a leading provider of cloud-based commerce solutions, have worked integrally with Finish Line’s digital and IT teams in the research, re-design and implementation of the site.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Boeing names Ryan Shedd as new SVP and controller
- BIGG Digital Assets to rename as Surge Digital, consolidate shares
- Home Depot expands executive roles, grants $500K in restricted stock
Create E-mail Alert Related Categories
Corporate NewsSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
