Tesla Motors (TSLA) Opens First 'New Design' Retail Store in Canada

November 16, 2012 11:16 AM EST
Tesla Motors (Nasdaq: TSLA) has opened its first "new design" retail store in Toronto, Canada today. Tesla's new store, located in Yorkdale Shopping Centre, features interactive displays and design studios where customers can design their own Tesla Model S on a large touchscreen and then view it on an 85-inch video wall in the back of the store.

Tesla is reinventing the car-buying experience by placing its stores and showrooms in high foot-traffic locations like Yorkdale Shopping Centre. Tesla Yorkdale is one of 10 new locations Tesla has opened this Fall. By the end of 2012, Tesla will have 24 locations in North America and 34 worldwide. Tesla will continue to expand its retail network into 2013, supporting the mission to engage and inform as many people as possible about driving electric.

More than 13,200 reservations have been made worldwide for Model S through September 2012. Customers can reserve a Model S at one of Tesla's retail stores or online.


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