Nokia (NOK) CEO Elop Debuts New Cloud-Based Map Service; Acquires 3D Mapping Company

November 13, 2012 12:40 PM EST
Nokia (NYSE: NOK) CEO Stephen Elop is dubbing its new cloud-based location service as one of the five key businesses for Nokia moving forward.

Speaking at a mapping event in San Francisco today, Elop introduced Nokia's new Here service.

Powering maps for the likes of Rand McNally, Yahoo!, Bing, and others has allowed Nokia to gather a smorgasbord of information, with Elop noting that usage has increased 75-fold over the last year. Nokia has improved its scale by including mapping data in a single, cloud-based service.

In addition to Here, Nokia is also said to have acquired 3D mapping company Earthmine.

Moving forward, the other four components for Nokia's five-part plan are smartphones, basic phones, cellular infrastructure, and patents.

Shares of Nokia are down about 1.5 percent on the session.


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