Green Mountain (GMCR), Kroger (KR) Announce New K-Cup Promotion

November 5, 2012 11:02 AM EST
Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) and Kroger (NYSE: KR) continue to share the good vibes on the heels of Fair Trade Month by giving shoppers another reason to choose fair trade coffee.

Through the Kroger Great Coffee, Good Vibes Giveaway, GMCR’s Green Mountain Coffee® brand and Kroger will give one loyal shopper the chance to see acclaimed musician and Green Mountain Coffee fair trade ambassador Grace Potter or Michael Franti live at a concert venue of the winner’s choice within the United States.


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