Jefferies Starts Kraft Foods Group (KRFT) at Buy; Right Strategy, Right Incentives

Jefferies initiates coverage on Kraft Foods Group (NASDAQ: KRFT) with a Buy. PT $50.00.

"Even though the company only operates in the slower growing N. America market, we view KRFT as a shareholder friendly/incentives driven operator with strong brands. KRFT is focused on improving efficiencies to help drive a "good, better, best" brand strategy with an eye on profitable innovation," the analyst comments. "A very attractive yield of 4.5% adds to the stock's appeal."

For an analyst ratings summary and ratings history on Kraft Foods Group click here. For more ratings news on Kraft Foods Group click here.

Shares of Kraft Foods Group closed at $44.64 yesterday, with a 52 week range of $-$.

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