Green Mountain (GMCR) On Watch With Starbuck's (SBUX) 2-for-1 K-Cup Deal; What Gives?
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Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) is on watch with Starbucks (NASDAQ: SBUX) announcing a two-for-one K-Cup deal.
"Starting Thursday (9/27) through Sunday (9/30), when you buy any 12-count box of Starbucks® K-Cup® packs you will receive a 2nd pack free," Starbucks said on its website.
It's hard to gauge exactly what Starbucks is doing here. However, with the recent release of its Verismo single-cup system investors have to be nervious that Starbucks is clearing its K-Cup store inventory to be replaced with Verismo pods.
Verismo is currently available online but will be available at select high-end specialty retailers and participating Starbucks retail stores in the U.S., Canada, and select international markets starting in early October.
"Starting Thursday (9/27) through Sunday (9/30), when you buy any 12-count box of Starbucks® K-Cup® packs you will receive a 2nd pack free," Starbucks said on its website.
It's hard to gauge exactly what Starbucks is doing here. However, with the recent release of its Verismo single-cup system investors have to be nervious that Starbucks is clearing its K-Cup store inventory to be replaced with Verismo pods.
Verismo is currently available online but will be available at select high-end specialty retailers and participating Starbucks retail stores in the U.S., Canada, and select international markets starting in early October.
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