UPDATE: Initial Read Has Starbucks (SBUX) Verismo Sales Topping Views, Selling Out (GMCR)
Tweet
Share
E-mailGet Alerts SBUX Hot Sheet
Join SI Premium – FREE
(Updated - September 26, 2012 2:31 PM EDT)
Traders are eying Starbucks Corp (Nasdaq: SBUX) today, following comments from spokesperson Alisa Martinez in an interview.
According to Bloomberg, Starbucks' Verismo brewer sales are topping expectations. Martinez said the brewer is "selling out" and on backorder.
Martinez also said the Company shouldn't have a problem getting Verismo inventory for the holiday season.
Last week, Starbucks began selling the device, which handles brewing single-serve espresso as well as single-serve coffee pods. The initial price for the Verismo 580 model -- which comes in burgundy, black, and champagne -- was set at $199. The 580 will be available in Starbucks cafes on October 16th.
Shares of Starbucks are about 0.8 percent lower Wednesday. Green Mountain (Nasdaq: GMCR) shares are also active, up 0.2 percent on the session.
Traders are eying Starbucks Corp (Nasdaq: SBUX) today, following comments from spokesperson Alisa Martinez in an interview.
According to Bloomberg, Starbucks' Verismo brewer sales are topping expectations. Martinez said the brewer is "selling out" and on backorder.
Martinez also said the Company shouldn't have a problem getting Verismo inventory for the holiday season.
Last week, Starbucks began selling the device, which handles brewing single-serve espresso as well as single-serve coffee pods. The initial price for the Verismo 580 model -- which comes in burgundy, black, and champagne -- was set at $199. The 580 will be available in Starbucks cafes on October 16th.
Shares of Starbucks are about 0.8 percent lower Wednesday. Green Mountain (Nasdaq: GMCR) shares are also active, up 0.2 percent on the session.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- TD Cowen Reiterates Buy Rating on Starbucks (SBUX)
- Trump admin taps former JPMorgan Chase exec Matt Zames to advise social security agency - CNBC
- BofA's Hartnett sees dollar slump, risk selloff if bond intervention fails
Create E-mail Alert Related Categories
Insiders' Blog, Trader TalkSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
