Pandora Media (P) Says Active Listeners Up 48% in August; LHours Rose 70%
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Pandora Media (NYSE: P) announced today new metrics that were reached in the month of August 2012.
- Listener hours for Pandora during the month of August 2012 were 1.16 billion, an increase of 70% from 682 million during the same period last year.
- Share of total U.S. radio listening for Pandora in August 2012 was 6.30%, an increase from 3.67% at the same time last year.
- Active listeners were 56.2 million at the end of August 2012, an increase of 48% from 38 million during the same time period last year.
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