Nike (NKE) Isn't Done Pushing Boundaries, Sets New Sneaker Milestone

August 21, 2012 8:36 AM EDT
Things the following highlighted item doesn't include: an iPod dock, lighting, a "frappe" speed setting, an autograph, or two turntables and a microphone.

According to reports out Monday night, Nike, Inc. (NYSE: NKE) is setting a new milestone in chic: the $300+ basketball sneaker.

The WSJ said Nike's new LeBron X will debut with a price tag of $315. The rise comes following the debut of LeBron James' show in 2003 at $110, with LeBron IX retailing for $250.

Though the price seems stiff to the Average Joe, consider this: the LeBron X will come with motion sensors to track how high you jump

Aside from rising commodity costs, Nike said the price increase comes as labor costs in China have also gone up.

But, high-end sneakers aren't the only segment to see an expected price increase. The much more ironic Chuck Norris' Taylor's will see an 11 percent price bump to $50, from $45 last year.

To be honest, the LeBron X seems like an amazing alternative investment. Think of how much an original, unused pair of Air Jordan 1s would go for now (Wiki here).

Shares of Nike are flat Tuesday morning.


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