Strong Shipments Drive Apple's (AAPL) Global Tablet Market Share Back to Near-Record Highs - IHS

August 14, 2012 9:52 AM EDT
Think Apple's (Nasdaq: AAPL) iPad tablet is now passé? Think again.

According to new data from IHS (NYSE: IHS) iSuppli, Apple's shipments in the second-quarter of 2012 improved 44.1 percent from the first quarter, to 17 million units. Overall, Apple's global tablet market share improved from 58.1 percent in the first-quarter to 69.6 percent, it's largest share since the first-quarter of 2011.

Samsung shipments rose 2.8 percent to 2.25 million, for a 9.2 percent share.

Amazon.com (Nasdaq: AMZN) saw a 13.3 percent drop to 1.03 million units, while Barnes & Noble (NYSE: BKS) tablet shipments slipped 25.2 percent to 459 thousand.

Despite the rise in shipments, Apple will face fiercer competition moving forward. Companies like Google (Nasdaq: GOOG) and Microsoft (Nasdaq: MSFT) have been building their ecosystems for years, one of the key elements for Apple's success in tablet and smartphone sales. With Google's Nexus 7 out and Microsoft not releasing its Surface Windows RT tablet until October, investors will likely have to wait until January-February 2013 to see how true sales shaped-up in the holiday shopping season.

Apple is higher on the session Tuesday, while Microsoft and Google are mixed.


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