Tim Hortons (THI) Enters Single-Serve Segment with New TASSIMO Deal
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Tim Hortons (NYSE: THI) coffee drinkers will soon be able to enjoy their Tims coffee at the touch of a button. Tim Hortons Cafe & Bake Shop and Kraft Foods announced an agreement today to begin offering Tim Hortons premium blend coffee, including decaf and latte, starting in November as T DISCs for Kraft's TASSIMO on-demand beverage system in the United States and Canada.
TASSIMO is one of the fastest growing on-demand single serve beverage brands in North America.
The Tim Hortons T DISCs and TASSIMO brewer will be sold exclusively through more than 500 participating Tim Hortons Cafe & Bake Shop restaurants in the United States, as well as online at timhortons.com and tassimodirect.com.
TASSIMO is one of the fastest growing on-demand single serve beverage brands in North America.
The Tim Hortons T DISCs and TASSIMO brewer will be sold exclusively through more than 500 participating Tim Hortons Cafe & Bake Shop restaurants in the United States, as well as online at timhortons.com and tassimodirect.com.
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