Google (GOOG) Looks to Bolster Social Media Marketing with New Acquisition
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According to a post on the Official Google (Nasdaq: GOOG) Blog, the search giant has made an acquisition to help further its push into social network marketing.
Google said it acquired Wildfire, a social media management platform for businesses.
From the blog post: "The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one)."
According to Wildfire's own bio, it "powers social media marketing for over 16,000 businesses, including 30 of the top 50 global brands."
Financial terms of the deal were not disclosed.
Google said it acquired Wildfire, a social media management platform for businesses.
From the blog post: "The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one)."
According to Wildfire's own bio, it "powers social media marketing for over 16,000 businesses, including 30 of the top 50 global brands."
Financial terms of the deal were not disclosed.
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