Pandora (P) Avg. Cumulative Audience Grows 6% in Q2 for Key Demographic
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Pandora (NYSE: P) reports new ratings from the June 2012 Triton Webcast Metrics report. The Pandora ratings reveal continued average quarter hour (AQH) and cumulative audience (cume) gains nationally and in the top 10 local radio markets across the country.
National audience metrics for June 2012 show that among the adult 18-49 demographic (demo), Pandora has a weekly cume of 25,333,249, a 6% increase from the March 2012 weekly cume of 23,874,175. The June 2012 Triton Webcast Metrics ratings rank Pandora as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the Arbitron June 2012 RADAR 113 report.
The June 2012 Triton Webcast Metrics Local ratings demonstrate strong growth across all demos in each of the top 10 local radio markets. For each market, Pandora saw AQH and cume increases in the 18-34, 18-49 and 25-54 adult demos, with the strongest gains coming from the 25-54 demo.
National audience metrics for June 2012 show that among the adult 18-49 demographic (demo), Pandora has a weekly cume of 25,333,249, a 6% increase from the March 2012 weekly cume of 23,874,175. The June 2012 Triton Webcast Metrics ratings rank Pandora as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the Arbitron June 2012 RADAR 113 report.
The June 2012 Triton Webcast Metrics Local ratings demonstrate strong growth across all demos in each of the top 10 local radio markets. For each market, Pandora saw AQH and cume increases in the 18-34, 18-49 and 25-54 adult demos, with the strongest gains coming from the 25-54 demo.
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