Google (GOOG) Gains Explicit U.S. Core Search Share in June; Yahoo! (YHOO) Cedes

July 11, 2012 5:24 PM EDT
comScore, Inc. (Nasdaq: SCOR), released its monthly comScore Search analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 66.8 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in June with 66.8 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 15.6 percent (up 0.2 points) and Yahoo! Sites with 13.0 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.

17.1 billion explicit core searches were conducted in June (down 2 percent), with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.2 billion, Ask Network with 516 million and AOL, Inc. with 265 million.

In June, 69.0 percent of searches carried organic search results from Google (up 0.1 percentage points versus May), while 25.6 percent of searches were powered by Bing.


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