Netflix (NFLX) Balks Broader Market Moves, Continues Higher on Positive Viewership Numbers

July 6, 2012 9:40 AM EDT
Netflix, Inc. (Nasdaq: NFLX) shares are eschewing overall markets as investor exuberance surrounding recent viewership numbers is still being priced in.

Volatility on the early move is up 32 percent from Thursday's close to 68.8 percent. The metric is up 146 over its historical daily average.

Shares are 3.5 percent higher early, following a 13.4 percent move higher Thursday.

Yesterday, CEO Reed Hastings mentioned that viewing hours in June exceeded 1 billion for the first time in the company's history.


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