Yahoo! (YHOO), Spotify Enter New Distribution, Promotion Agreement

Yahoo! (Nasdaq: YHOO) and Spotify announced a global content distribution and promotion agreement that will enable Yahoo! to integrate and promote Spotify’s on demand music service on Yahoo!’s Media Network, which reaches nearly 700 million unique users monthly – over 47 percent of the total worldwide Internet audience (comScore World Metrix, May 2012). Spotify will initially roll out to Yahoo! Music and later will be contextually integrated globally across the rest of Yahoo!, including its leading entertainment sites, like Yahoo! Movies and omg!. In turn, Yahoo! will create an app for Spotify’s platform featuring Yahoo! original entertainment content, which will reach Spotify’s more than 10 million active users.

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