Sinclair (SBGI) Expands Relationship with Rentrak Corp (RENT)

June 26, 2012 10:03 AM EDT
Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) has entered into an agreement with the Rentrak Corporation (Nasdaq: RENT) to replace its expiring Nielsen Media Research service with Rentrak's Station Views Essentials service at the stations Sinclair recently purchased from Four Points Media Group in Salt Lake City, UT (CBS (NYSE: CBS) and MNT), West Palm Beach, FL (CW and Azteca), Providence, RI (CW) and Austin, TX (CBS and TEL). This agreement with Rentrak also covers WPEC, Sinclair's CBS affiliate in West Palm Beach, extending the existing relationship Sinclair already has with Rentrak covering 12 other television markets.


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