Benchmark Starts Crocs (CROX) at Buy; Timing a Concern, But Risk/Reward Very Compelling at Current Levels

June 22, 2012 7:08 AM EDT
Get Alerts CROX Hot Sheet
Price: $131.72 -0.63%

Rating Summary:
    20 Buy, 12 Hold, 2 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Benchmark initiates coverage on Crocs (NASDAQ: CROX) with a Buy. PT $23.00.

Analyst, Robert Samuels, said, "Although timing is a concern given the lack of any near-term catalysts and seasonality, valuation is certainly attractive at these levels and our price target represents 35% upside from here; we think owning the name here makes sense as risk/reward is favorable."

However, Samuels said the company needs to do a better job communicating with customers and investors regarding the company's transformation from a one-hit wonder to a year around footwear brand.

For an analyst ratings summary and ratings history on Crocs click here. For more ratings news on Crocs click here.

Shares of Crocs closed at $15.67 yesterday.


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