CBS (CBS) Works with Cumulus (CMLS) to Launch CBS Sports Radio
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In an unprecedented move that establishes what will be the nation's most listened to sports radio network across the Top 50 markets, CBS Corporation (NYSE: CBS) today announced it has created CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming from premier entities CBS RADIO and CBS Sports.
Cumulus Media (Nasdaq: CMLS), the largest pure-play radio broadcaster in the United States, is the network's exclusive syndicator and sales partner to secure affiliate agreements and ad sales with radio stations nationwide through Cumulus Media Networks. In addition, Cumulus will make CBS Sports Radio programming available on 67 of its owned stations.
At launch, CBS Sports Radio will reach listeners in nine of the nation's Top 10 markets, with a cumulative audience reach at debut close to 10 million listeners – nearly 90% of them located in Top 50 markets.
Cumulus Media (Nasdaq: CMLS), the largest pure-play radio broadcaster in the United States, is the network's exclusive syndicator and sales partner to secure affiliate agreements and ad sales with radio stations nationwide through Cumulus Media Networks. In addition, Cumulus will make CBS Sports Radio programming available on 67 of its owned stations.
At launch, CBS Sports Radio will reach listeners in nine of the nation's Top 10 markets, with a cumulative audience reach at debut close to 10 million listeners – nearly 90% of them located in Top 50 markets.
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