Hallmark, Shutterfly (SFLY) Enter Internet-Based Greeting Card Service Agreement

Hallmark announces a strategic alliance with Shutterfly Inc. (Nasdaq: SFLY), a leading Internet-based social expression and personal publishing service that makes it easy and fun for consumers to be more creative with their digital photos. The alliance, which will roll out in phases, includes co-branded online and retail-based product offerings.

Initially, the agreement calls for more than 1,000 exclusive Hallmark-designed customizable cards to be featured on Shutterfly's new personalized greeting card site, Treat.com. The new site, which officially launched in April, is a destination dedicated to easily personalizing and sending the perfect greeting card for every occasion. The Treat site also offers an integrated scheduling and reminder service that connects directly with Facebook. This fall, a collection of Hallmark holiday designs also will be available on Shutterfly.com and tinyprints.com.

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