TiVo (TIVO) Integrates eBay's (EBAY) PayPal into User Interface

June 12, 2012 10:01 AM EDT
TiVo Inc. (NASDAQ: TIVO), have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through eBay's (Nasdaq: EBAY) PayPal.

This integration creates a new opportunity for advertisers and brands to connect with TiVo users and to turn their 30-second spots and interactive TiVo ad placements into actionable purchasing opportunities through a one-time account link.


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