Domino's Pizza (DPZ) Passes $1B Digital Sales Milestone; Anonunces Special 50% Off Deal

June 11, 2012 7:45 AM EDT
Domino's Pizza (NYSE: DPZ) is giving its customers the thanks they deserve, as it celebrates – for the first time in its history – surpassing the $1 billion mark in digital sales in the U.S. alone, during a yearlong period from April 2011 to 2012.

Beginning today, Domino's Pizza (NYSE: DPZ), will show U.S. digital customers its appreciation by offering 50% off on all pizzas ordered online at menu price.

Ordering through Domino's digital platforms has grown immensely since debuting in 2008 – and now makes up over 30 percent of Domino's sales in the U.S.

The rise has been helped by significant growth with mobile ordering platforms, including the iPhone app, which debuted in June 2011, and the Android app, which was made available in February of this year. Between both, Domino's now offers its mobile ordering app to more than 80 percent of smartphones in the U.S. Both apps are in the top 15 in lifestyle rankings – with the Android app ranking at No. 5 on Google Play, and the iPhone app ranking at No. 15 on the iTunes Store.


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