comScore Data Suggests Apple (AAPL) iPhone Owners Might Be Dumber than Most
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Sometimes research and studies can procure some amazing results. comScore's (Nasdaq: SCOR) recent assessment of the EU5 (the U.K., France, Italy, Spain, and Germany [and no, there isn't a good acronym to put that combination into... we checked]) and smartphone user's access of mapping features could be such a study.
First, Apple (Nasdaq: AAPL) iOS users in the region accessed the maps function the most; about 53.4 percent of iPhone owners were curious about the world. Contrastingly, only 39.8 percent of Google (Nasdaq: GOOG) Android owners wanted to take a long walk. 34.5 percent of Microsoft (Nasdaq: MSFT) Windows Phone owners sought out a new pizza place outside their village while just 24.5 percent of Research In Motion (Nasdaq: RIMM) BlackBerry users went looking for lost email somewhere else in Europe.
More telling is that 35 percent of EU5 citizens accessed a map site via smartphone, up 55 percent from March 2011. About 49.6 percent used a PC, up just 8 percent from the same period last year.
What can be drawn from the data? Are Apple users more prone to getting lost more often than other smartphone owners? Is it due in part to chatting on the device while performing other tasks (read: driving, walking, reading books, etc.)? Are Apple owners simply more well-to-do, giving them the capability to travel more often? For Apple's sake, lets hope its the third option (though sometimes it seems like the first one fits best, based on insane demand for each new product. We're kidding, of course, because Apple does make some darn good products!).
Shares of Apple, et al, are lower early into trading.
First, Apple (Nasdaq: AAPL) iOS users in the region accessed the maps function the most; about 53.4 percent of iPhone owners were curious about the world. Contrastingly, only 39.8 percent of Google (Nasdaq: GOOG) Android owners wanted to take a long walk. 34.5 percent of Microsoft (Nasdaq: MSFT) Windows Phone owners sought out a new pizza place outside their village while just 24.5 percent of Research In Motion (Nasdaq: RIMM) BlackBerry users went looking for lost email somewhere else in Europe.
More telling is that 35 percent of EU5 citizens accessed a map site via smartphone, up 55 percent from March 2011. About 49.6 percent used a PC, up just 8 percent from the same period last year.
What can be drawn from the data? Are Apple users more prone to getting lost more often than other smartphone owners? Is it due in part to chatting on the device while performing other tasks (read: driving, walking, reading books, etc.)? Are Apple owners simply more well-to-do, giving them the capability to travel more often? For Apple's sake, lets hope its the third option (though sometimes it seems like the first one fits best, based on insane demand for each new product. We're kidding, of course, because Apple does make some darn good products!).
Shares of Apple, et al, are lower early into trading.
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