Rentrak (RENT), MasterCard (MA) Enter Media Consumption Data Aggregation Agreement

Rentrak Corporation (Nasdaq: RENT), announced an agreement with MasterCard (NYSE: MA) that brings together Rentrak's TV viewing data from millions of U.S. homes and MasterCard's consumer trends and insights derived from billions of payment transactions. Together, the two companies will provide advertisers and agencies with deeper insights into media consumption and aggregated consumer buyer behavior to help them reach their intended audiences more effectively.

Further enhancing Rentrak's TV services, this collaboration will allow local and national advertisers and agencies, networks and stations to plan, buy and sell TV programs on the basis of consumer product consumption trends ranging across a wide variety of categories including Retail, Telecommunications, Grocery, Entertainment, Travel and Family and Quick Service Restaurants to name a few. Under the agreement, MasterCard Advisors, a unit of MasterCard Worldwide, will provide Rentrak anonymous, aggregated insights on consumer spending behavior and trends within each category.

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