AmEx (AXP) Signs Deal with Zynga (ZNGA) to Launch Serve Rewards Program
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American Express (NYSE: AXP) and Zynga (Nasdaq: ZNGA) today announced the launch of Zynga Serve Rewards, a new program that is tied to the Serve digital wallet and breaks new ground in the prepaid card market by offering rich in-game incentives for everyday spending.
FarmVille allows players to cultivate their Farms by plowing, planting and harvesting crops and trees. As part of the Zynga Serve Rewards phased program, FarmVille players now have the ability to plant an interactive Serve Money Tree in their Farms which will give them the ability to level up in game and earn Zynga Farm Cash for virtual awards redemption. Once players place the tree, they will be prompted to take the following four steps to earn Farm Cash in connection with the co-branded card through July 31, 2012.
1) Successfully register for the Zynga Serve Rewards program to receive a Zynga Serve co-branded prepaid card in the mail.
2) Add money to the Serve account through any funding source including a bank account, debit card, credit card, or cash using a GreenDot MoneyPak.
3) After receiving the Zynga Serve Rewards card, activate the card online or by calling the activations line.
4) Use the Zynga Serve Rewards card everywhere American Express® Cards are accepted in the U.S. for purchases and receive online, in-game rewards in real time. At launch, only the first five purchases of $25 or more on the Zynga Serve Rewards card will earn Farm Cash rewards. As the program expands, all purchases will receive in-game rewards tracked through an in-game dashboard.
FarmVille allows players to cultivate their Farms by plowing, planting and harvesting crops and trees. As part of the Zynga Serve Rewards phased program, FarmVille players now have the ability to plant an interactive Serve Money Tree in their Farms which will give them the ability to level up in game and earn Zynga Farm Cash for virtual awards redemption. Once players place the tree, they will be prompted to take the following four steps to earn Farm Cash in connection with the co-branded card through July 31, 2012.
1) Successfully register for the Zynga Serve Rewards program to receive a Zynga Serve co-branded prepaid card in the mail.
2) Add money to the Serve account through any funding source including a bank account, debit card, credit card, or cash using a GreenDot MoneyPak.
3) After receiving the Zynga Serve Rewards card, activate the card online or by calling the activations line.
4) Use the Zynga Serve Rewards card everywhere American Express® Cards are accepted in the U.S. for purchases and receive online, in-game rewards in real time. At launch, only the first five purchases of $25 or more on the Zynga Serve Rewards card will earn Farm Cash rewards. As the program expands, all purchases will receive in-game rewards tracked through an in-game dashboard.
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