Coffee Holding (JVA) Launches New 'Superior Selections' Brand
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Coffee Holding Co., Inc. (Nasdaq: JVA) announced the launch of a new gourmet brand, Superior Selections, with its joint venture Generations Coffee Co. LLC and Associated Wholesale Grocers, Inc.
“Coffee Holding Company through its joint venture Generations Coffee Co. LLC, is proud to announce the launching of a new upscale gourmet coffee program with Associated Wholesale Grocers located in Kansas City, Kansas. We are pleased to be partnering once again with a company with the reputation and position in the industry that AWG maintains. As one of the leading private wholesale grocers in the Midwest we believe this program will be highly beneficial for both companies’ sales in the fastest growing segment of the coffee industry, the upscale premium space,” said Andrew Gordon, President & CEO.
“Coffee Holding Company through its joint venture Generations Coffee Co. LLC, is proud to announce the launching of a new upscale gourmet coffee program with Associated Wholesale Grocers located in Kansas City, Kansas. We are pleased to be partnering once again with a company with the reputation and position in the industry that AWG maintains. As one of the leading private wholesale grocers in the Midwest we believe this program will be highly beneficial for both companies’ sales in the fastest growing segment of the coffee industry, the upscale premium space,” said Andrew Gordon, President & CEO.
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